Our Story
We are Grantas
Founded in 2020 on the belief that beauty is abundant in all of us. Meant to be made-up or down, just as you please.
We make uncomplicated cosmetics with carefully selected, clean ingredients. We aim to expand access to sustainable beauty choices. Our all-natural, pro-planet products come in 100% biodegradable packaging. And for each product you buy, we plant a tree.
Meet our Founder
Lillian is passionate about making the beauty industry more sustainable, equitable, and transparent.
After graduating from Yale with a degree in environmental engineering, Lillian led research and development at an Israeli renewable energy startup, where she developed a toilet that transforms waste into renewable cooking gas. The toilet is now used everywhere from eco-villages in Floriday to a UN Humanitarian Response Depot base.
In late 2018, Lillian was searching for cosmetics products with biodegradable packaging to buy. To her surprise, she found very few options that did not contain plastic. While completing her master's in industrial ecology and green chemistry at the Yale School of the Environment, Lillian launched a Kickstarter campaign for plastic-free cosmetics. The rest, as they say, is history.
Setting a New Standard: Net-Carbon Negative
Grantas aims to set a new standard in beauty, as a net-carbon negative cosmetics company. The beauty industry needs a no-plastic makeover. While many companies are making commitments to go zero-waste and zero-net emissions, we believe that the climate crisis demands further action from businesses.
Using Biodegradable Packaging: Our packaging is completely biodegradable, compostable, and recyclable. By using biodegradable packaging and saying no to plastic, Grantas reduces emissions throughout its product life-cycle - from sourcing to disposal.
Planting Trees: Taking green steps further, Grantas partners with One Tree Planted to plant a tree in North America for each product that is purchased to help replenish our natural resources. One Tree Planted is a 501(c)(3) non-profit that works with a global network of partners who are knowledgeable about local ecology to plant tree species local to their regional projects.
All-Natural, Vegan Ingredients
At Grantas, we will not compromise on the quality of our ingredients. We use all-natural ingredients, because they’re better for your body. Our cosmetics are free of parabens, sulfates, phthalates, palm oil, mineral oil, soy, gluten, and alcohol.
All-natural ingredients are also less intensive on the Earth’s resources when they’re sourced and disposed of. Grantas products are vegan and cruelty-free, meaning they’re free of animal products and animal testing and less greenhouse gas-intensive.